Enhance coverage with better outcomes and lower costs

Supplement existing offerings with one end-to-end platform that expands programming, engages more members, reduces waste, and drives meaningful impact.

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Proven outcomes, lower costs

Carrot's unique clinical program helps members explore alternatives to costly and invasive care, like ovulation tracking and nutrition counseling. If IVF is the best option, our focus on education has resulted in an industry-leading SET rate and above-average IVF pregnancy rate. This means better outcomes, a better member experience, and ultimately, lower costs.

See how Carrot delivers on value and cost savings

Personalized, expert-guided care for every member, on every journey

Carrot supports members wherever they are in their journey — from learning about their fertility to accessing specialized providers to returning to work. Our team of experts consider each member’s medical history, personal goals, and risk factors to curate personalized Carrot Plans that guide and evolve with them.

Flexible plan design, seamless integration

Carrot’s flexible, modular approach supports health plans in expanding and supplementing existing fertility and family-building needs. We seamlessly integrate with your ecosystem, providing data collection and analysis that connects and enhances the member experience.

Serving more than 1,000 customers globally

• Personalized care, expertly guided
• Lowered claims spend through clinical management
• Future-focused innovation
• Flexible benefit design and delivery

Five questions to ask a fertility benefits vendor

Get a practical framework for evaluating fertility benefits and five questions to ask any vendor about clinical guidance, cost control, and measurable outcomes.

5 things I wish I knew before purchasing fertility benefits

When Reed Smith started looking into fertility benefits, their HR team and broker weren’t familiar at all with the space.

Learn more about the journeys Carrot supports

Egg, sperm, and embryo freezing

Carrot supports fertility preservation — personal or medical, any reason, anytime, through preparation, freezing, and storage.

Gestational surrogacy

Carrot provides an array of support for donor-assisted journeys such as gestational surrogacy as well as adoption support and guidance to vetted agencies or partners.

Adoption

Carrot provides robust support for all ways people pursue parenthood, including guidance to vetted adoption agencies and legal partners.

Pregnancy and postpartum

From prenatal to postpartum, Carrot provides world-class resources, support, and education that improves health outcomes, lowers healthcare costs, and helps employees navigate life changes.

Parenting and return to work

Carrot Fertility helps new parents confidently re-enter the workforce by offering personalized support and educational resources to help them plan for their family and their careers.

Menopause

Fertility health is a lifelong journey, and Carrot is there every step of the way. As a clinically-validated, age-inclusive package, no employee is left behind.

IVF

When IVF is the right option, Carrot prioritizes safe and cost-effective pregnancies. By promoting single embryo transfers, Carrot decreases risks and drives healthier outcomes.

Considering fertility benefits?

Better benefits lead to better employee retention and satisfaction. Learn more from these helpful Carrot resources.

Fertility benefits as a sales tool for health plans

Health plans that offer comprehensive support for how people are forming families today have a powerful upper hand in the sales process.

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See why health plan members love Carrot

“Amazing team, super helpful responses — it makes me feel more empowered, confident, and overall just so incredibly grateful for this benefit and all that it covers. Thank you, Carrot!”

“It is a stressful and emotional journey at the best of times, and so having the financial burden lifted allows us space to breathe and really choose what is right for us. I'm so grateful!”

“Couldn’t be happier with this benefit. It’s really a life-changing opportunity.”

Frequently asked questions

How does this improve member satisfaction and retention?

By providing contextual, high-touch support during critical life moments, members feel more supported and confident in their care, which translates into higher satisfaction and stronger plan loyalty.

What data sharing and interoperability are supported?

We support secure, compliant data sharing and can align with existing systems to enable visibility into utilization, outcomes, and member experience.

Does this compete with or complement internal plan capabilities?

It is designed to complement. The goal is to extend your capabilities in a complex and high-cost area, helping improve outcomes without requiring you to build and manage it internally.

How does this integrate with existing care management programs?

Carrot complements existing programs by adding specialized expertise and dedicated support in family and reproductive health, without disrupting core plan operations.